Avenues event managed the annual, Genesis Wairarapa International Balloon Fiesta from 2001-2007. Genesis Wairarapa International Balloon Fiesta was five days of 4.00am starts, 30 hot air balloons from around the world, pilots, and sponsors to satisfy a balloon-adoring and expectant public. The balloon pilots competed in various exercises and competitions including a mass ascension and a “Night Glow”.