MBIE Taking Care of Business Roadshows

2016 – 2019

CLIENT: Ministry of Business, Innovation, and Employment

ATTENDANCE FIGURES: 4000

LOCATION: Various locations around New Zealand

SERVICES: Roadshow Planning & Management, Marketing, Registrations, Venues, Design, Speaker, Health & Safety

Held in over 30 locations across NZ in each of three years, each MBIE small business roadshow comprises a short presentation from multiple agencies followed by a “speed dating” hub whereby the government agencies could interact and provide help and advice to small business owners and managers.

The roadshow events were free to attend and as well as being information sessions there was also opportunities for small businesses to feedback to government agencies involved.

The event was an enormous success, reaching and engaging with thousands of small business owners in an effective and efficient way leading to our client extending the roadshows and our involvement for multiple years.

"There were many challenges associated with these roadshow events, with multiple agencies involved and so many small businesses to engage with we set out to offer the best advise we could on event structure, event content and suitable marketing strategy. Our involvement included all aspects of event management including strategic input, programming, marketing, attendee registrations, venue, design, speaker, health and safety and post event survey. The roadshow was very well received, and attendance numbers exceeded all expectations. We met all delivery KPIs."

Patti PooleMinistry of Business Innovation and Employment, New Zealand

MBIE Taking Care of Business Roadshows

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