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ASB Auckland Seafood Festival

2011 – 2016 

Client: Sanford 

Location: Auckland  

Avenues were appointed as logistics managers in 2012, and then negotiated a full license to run the event with event owner Sanford Limited.

Held every Auckland Anniversary weekend, the Festival is a celebration of all things seafood – matching great wine and beer with some of the freshest seafood New Zealand has to offer.

The popular festival ran over the Auckland Anniversary weekend over five sessions, with three-day sessions and two-night sessions. Up to 25,000 people have attended each year since Avenues’ involvement and event generated $400k for charity over the 5 years.

Avenues managed all aspects of this event from strategy through to logistics, marketing, sponsorship acquisition and management, and media. Another complex event with lots of moving parts – and some very tasty seafood thrown in!

Avenues was awarded the contract with Sanford’s to grow the event from a community event, run by Rotary, to a major event on the Auckland Anniversary calendar. Avenues transformed the wharf into a festive event space, including special food zones highlighting New Zealand seafood, two music stages, a cooking demonstration stage, and a VIP lounge. Avenues engaged with suppliers to make the festival more efficient by transitioning to a cashless system, with the bars operated by professional staff and a chef managing the seafood stations.

The Wellington Culinary Events Trust has worked with Avenues as our key delivery partner across all our major event platforms – Visa Wellington on a Plate, Beervana and Highball - for many years now. They are a fantastic team who quickly adapt to our changing needs, can think on their feet and as a result, help us deliver some of the best food and beverage experiences in New Zealand! 
Sarah MeikleChief Executive Officer, Wellington Culinary Events Trust 
Avenues is a great team, with exceptional team players delivering quality work.  They have great relationship with vendors and strive to be responsive, even though often at times waiting on other vendors for key information.  They demonstrate great decision making with budget and cost control, always striving to get Microsoft the best value for money.  They did an awesome job onsite.
Liz HalversonMicrosoft Ignite NZ Project Manager 
The Wellington Culinary Events Trust has worked with Avenues as our key delivery partner across all our major event platforms – Visa Wellington on a Plate, Beervana and Highball - for many years now. They are a fantastic team who quickly adapt to our changing needs, can think on their feet and as a result, help us deliver some of the best food and beverage experiences in New Zealand! 
Sarah MeikleChief Executive Officer, Wellington Culinary Events Trust 
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